Concepts

Have had a bit of a hard time trying to work out which area to tackle in terms of concepts for the project - our focus for our target market is currently well catered for so trying to work out a new area to lead into is a challenge.

So I thought I might as well go to the source of the problem and I went and annoyed my neighbour who perfectly fits into the Gen X dads target group. I asked him a few - a lot - of questions and came up with a few areas to consider:

-watches - homewares - beverages i.e. take-a-way food - phones - kitchen appliances